Article (English Version)
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How to discover the value of a Google rank
In this first email, I’ll you show you a great technique for finding out the current market value for a ranking, based on what other people are currently paying Google:
Have you ever wondered why Google is worth over a hundred billions dollars? Or why a single click from Google can go for as high as $50? The reason is the precise targeting offered by search engine marketing.
Most ads try to club you over the head and beat you into submission. Search engine marketing is a completely different form of advertising because rather than trying to tell you what to do, the searcher requests to see the ads and views them as relevant to their wants, needs, and goals. Advertisers bid to show up where they are relevant. If they bid for irrelevant keywords they lose money on every click.
Would you rather hunt for customers, or make yourself available to customers hunting for you?
You can view how much Google's estimate of keyword value using this tool
https://adwords.google.com/
For example, here is the estimated value for credit cards
Enter some of your keywords here and see what Google thinks they are worth.
https://adwords.google.com/
You don't have to put many keywords into Google's tools to know that paying for every click can get expensive quick. Which is part of the reason why we love SEO - after you get your site's foundation built, you keep getting traffic without having to pay for every click. Some of our sites that we have not worked on for years still get thousands of FREE visitors every day. That converts to a revenue stream that allows us to keep getting paid for work we did years ago, at no ongoing cost. That is the magic of SEO.
Tomorrow, we’ll give you some great time-saving tools for keyword research
Cheers,
Aaron Wall
P.S. This article offers more background on why search is so powerful
http://training.seobook.com/
P.P.S. Did you know my private coaching club, "SEO BOOK CONFIDENTIAL", is an exclusive insiders group of some of the most influential and successful SEOs in the world? We quietly generate literally millions online for our clients and our own businesses——so can you imagine what it'd be like having us take a look at your SEO project?
Well here's the best part: inside the "SEO BOOK CONFIDENTIAL" forum, you’ll be able to post all your problems and questions. You'll get specific advice from me and all the other top-level SEOs in our exclusive club. (Some of these guys charge upwards of $500 per hour... plus, even if you had the money to hire them, they’re booked solid, so you couldn't anyway).
You’ll also get the best of my free tools, exclusive premium tools, time-saving tutorials and cutting edge tips.
To discover more about our friendly community of SEOs——and how you can be getting one-to-one advice from us in the next five minutes——follow this link:
http://www.seobook.com/4973.
